Leading digital engagement in Government
- 11 - 13 November 2025
- Crown Plaza Melbourne
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Attendees
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Speakers
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Sessions
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Event overview
The social media landscape is marked by diverse platforms, changing algorithms and evolving user behaviours, necessitating a dynamic and strategic approach to content creation.
The 20th Social Media for Gov Summit is the ultimate gathering for social media professionals seeking to elevate their online presence, engage citizens effectively and address legal and ethical concerns in the ever-evolving digital landscape. Delegates will gain tools and insights to refine their social media strategy, craft compelling content, leverage data analytics effectively and stay ahead of the curve.
Speakers
Hear from 30+ public sector social media experts including:
Caitlin Cash
Team Leader, Social and Digital Media
Queensland Health
Kendall Master
Director, Channels and Content
Australian Renewable Energy Agency
Warren Kagarise
Digital Engagement Manager
King County, United States
Shuly Babitz
Digital Engagement Editor
Office of the Assistant Secretary for Public Affairs, United States
Mark Regan
Senior Communication Officers
Government agency – Insurance Commission of Western Australia
Tori Waters
Social Media Manager at Department of Climate Change
Energy the Environment and Water
Jordan James
Manager Social and Digital Media
Department of Environment and Science
Emily Stavljanin
Senior Advisor Social and Digital Media
Residential Tenancies Authority
Event features
Streams
Streams
Customise your learning journey with 3 inclusive streams encompassing all aspects of the industry, you can design a personalised schedule that maximises your time and experience.
Panel Discussions
Panel Discussions
Learn from expert panellists who will share their perspectives on emerging trends, challenges, and opportunities from the communications industry.
Case Studies
Case Studies
Gain valuable insights from industry experts through engaging case study sessions, designed to present solutions and learnings to key challenges in the industry.
Workshop
Workshop
Deep dive into an interactive and intimate classroom style workshops with like-minded individuals and discuss key topics
Exhibition
Exhibition
Showcase your brand to senior senior public sector social media professionals by exhibiting at our event
Sponsoring
Sponsoring
Elevate your brands visibility and choose from a wide range of sponsorship packages to expose
Networking Opportunities
Networking Opportunities
Connect with other industry experts, thought leaders, and fellow senior attendees as you contribute to a shared learning experience
Attend this summit and learn how to:
Curate human, inclusive, and accessible content that truly resonates with diverse audiences
Implement smart moderation strategies to navigate toxic or negative responses while safeguarding public trust and organisational integrity
Leverage a mix of social media channels to build long-term credibility and deeper community engagement
Design and execute long-term campaigns that lead to real world impact and behavioural change
Optimise productivity by streamlining internal workflows, fast track approval processes and buy-ins, and invigorate creativity
Integrate smarter investment through strategic budget allocation and message content
Who should attend
Job Titles: Head, Directors, Managers of:
- Social Media
- Media
- Communications
- Public Affairs / Relations
- Content
- Digital
- Marketing
- Online Engagement
- Stakeholder Engagement
Sectors:
Federal Government
Federal Government
State Government
State Government
Government Agencies
Government Agencies
Local Government
Local Government
Universities
Universities
What attendees are saying
“A valuable conference for gaining new perspectives on the social media landscape in government and ideas for addressing the unique challenges we face.”
Media and Content Creator
SA Housing Trust
“Great opportunity to learn and network for newcomers and even mid-career social media managers in government.”
Strategic Communications Officer
Productivity Commission
“The Social Media for Gov Summit gave me clear and actionable information I took back to the wider team at my organisation. Having the opportunity to share knowledge and insights with other marketing professionals in the public sector has been invaluable and will shape our planning and future strategy.”
Social Media Specialist
Austrade
“The Social Media for Gov summit was an incredibly valuable experience. It was a fantastic opportunity to hear from experts in the field, and to connect with other government organisations to share resources and learnings.”
Marketing and Digital Coordinator
DonateLife
“The summit was a great opportunity to hear from social media and communication experts from around the country about common challenges, successes, strategic approaches and opportunities in the rapidly changing landscape of social media. “
Manager, Digital and Social Media
Queensland Government, Department of Trade, Employment and Training
“Brilliantly insightful two-day conference – I always leave feeling inspired, and less lonely in the challenges we’re facing as an industry. Great line-up of speakers. Thank you!”
Social Media Manager
Queensland Government, Department of Trade, Employment and Training
Sponsors Opportunities
As we finalise the agenda for this exciting event, we’re on the lookout for dynamic case studies and speakers that will inspire and educate. If you have a story to share or know of someone who does, please don’t hesitate to reach out and let us know! spex@akolade.co