Elevate your social media strategy to effectively engage with citizens, craft innovative content and navigate legal and ethical challenges
- 30 October - 1 November 2024
- Pullman Albert Park Melbourne
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Event overview
The social media landscape is marked by diverse platforms, changing algorithms and evolving user behaviours, necessitating a dynamic and strategic approach to content creation.
The 19th Social Media for Gov Summit is the ultimate gathering for social media professionals seeking to elevate their online presence, engage citizens effectively and address legal and ethical concerns in the ever-evolving digital landscape. Delegates will gain tools and insights to refine their social media strategy, craft compelling content, leverage data analytics effectively and stay ahead of the curve.
Our speakers
Hear from 30+ public sector social media experts including:
Haydyn Jones
Associate Director of Social Media
Department of Home Affairs
Liz Grey
Manager, Social Media and Campaigns
NSW Department of Education
Kendall Masters
Communications Manager, Social Media
Victoria Police
Jason Kempen
Social Media Manager
Australian Digital Health Agency
Holly Bennett
Senior Creative Content Producer
Art Gallery of NSW
Karen Owens
Communications and Marketing Manager
Melbourne Water
Beth Barber
Communications Manager
University of Melbourne
Donna Elkins
Digital Content Manager
City of Sydney
Event features
Streams
Streams
Customise your learning journey with 3 inclusive streams encompassing all aspects of the industry, you can design a personalised schedule that maximises your time and experience.
Panel Discussions
Panel Discussions
Learn from expert panellists who will share their perspectives on emerging trends, challenges, and opportunities from the communications industry.
Case Studies
Case Studies
Gain valuable insights from industry experts through engaging case study sessions, designed to present solutions and learnings to key challenges in the industry.
Workshop
Workshop
Deep dive into an interactive and intimate classroom style workshops with like-minded individuals and discuss key topics
Exhibition
Exhibition
Showcase your brand to senior senior public sector social media professionals by exhibiting at our event
Sponsoring
Sponsoring
Elevate your brands visibility and choose from a wide range of sponsorship packages to expose
Networking Opportunities
Networking Opportunities
Connect with other industry experts, thought leaders, and fellow senior attendees as you contribute to a shared learning experience
Attend this summit and learn how to:
Maximise social media engagement and influence by leveraging data analytics, UGC and influencer partnerships
Strengthen content quality, brand consistency and approval processes to enhance audience resonance
Navigate legal and ethical challenges, ensure compliance, protect brand reputation and manage online risks effectively
Allocate resources to support the efficiency and positive outcomes of your social media
Solidifying an inclusive online presence through cultural safety, diversity and accessibility
Who should attend
Job Titles: Head, Directors, Managers of:
- Social Media
- Media
- Communications
- Public Affairs / Relations
- Content
- Digital
- Marketing
- Online Engagement
- Stakeholder Engagement
Sectors:
Federal Government
State Government
Government Agencies
Local Government
Universities
What our clients say
"Great quality presentations. I’ve been in the social media industry for quite some time now but got some great tips at this year’s conference"
Bureau of Meteorology
"This conference is a must for anyone who manages social media in Government. Get great tips, hear insights and learn from like-minded peers"
City of Greater Geelong
"A great conference to get inspired, share ideas and knowledge and get very practical tips that can be put into practice easily"
City of Darwin
"The Social Media for government Summit 2022 was superbly organised and facilitated. There was a great line up of speakers who delivered insight and clarity. I appreciated the ability to network and create new connections across the country"
Sponsorship opportunities
Are you interested in partnering with our Conference? Request the prospectus below to identify the best opportunity for you.