In today’s rapidly evolving digital landscape, social media has become more than just a communication tool. It’s a powerful lever for
shaping public perception, driving citizen engagement, and reinforcing trust in government. To stand out and lead in this space,
government agencies must go beyond posting content; they must deliver targeted, measurable, and impactful strategies rooted in real
data.

This intermediate-level workshop is designed for professionals who understand the basics of social media but want to take their strategy
to the next level. We’ll explore how to move from content planning to performance-led storytelling by leveraging insights, analytics, and
business intelligence. You’ll learn how to use data not just for reporting — but as a compass to refine tactics, shape strategic direction,
and contribute to wider organisational outcomes such as brand trust, community responsiveness, and service uptake.

Participants will gain practical skills to design more resilient, audience-first strategies, ones that build influence, inspire action, and
support long-term goals around brand, transparency, and public value.

Learning outcomes includes:

• Develop a purpose led, insight driven strategy grounded in clear objectives, audience segmentation, and measurable impact aligned
  with broader agency goals
• Learn to interpret performance data to uncover patterns, inform content direction, and make strategic decisions in real time
• Design content that demonstrates your agency’s impact, services, and values to build brand equity, attract partnerships, and demonstrate accountability