21st Annual

Social Media for Gov

Elevating government communication to stay relevant,
trusted and effective in a fast moving digital landscape

  • 10 - 12 November 2026
  • Rendezvous Hotel, Melbourne
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2 Streams

ENGAGE

Building trusted audiences through content, community and meaningful engagement.

TRANSFORM

Strengthening communication teams through capability, governance and operational excellence.

Event overview

Across a rapidly shifting digital landscape, public sector social media teams are being asked to do more with less, move faster, and connect more meaningfully with increasingly fragmented and sceptical audiences. From the rise of AI and evolving platform algorithms to the pressure of real-time engagement, misinformation, and changing expectations around tone, trust, and transparency, the rules of communication are being rewritten in real time. 

The 21st Social Media for Government Summit brings together practitioners and leaders to explore what effective government communication looks like now and what it needs to become. Through practical insights, real-world case studies, and honest conversations about risk, creativity, and capability, we will examine how teams can cut through noise, adapt to change, and create communication that is more human, relevant, and trusted.  

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The experts guiding the conversation:

Hear from 30+ public sector social media experts including:

Sean O’Byrne
Head of Social Media
Special Broadcasting Service

Ben Marshall has spent more than a decade helping organisations connect with audiences through social media.

Benjamin Marshall
Social Media Manager
Victorian Department of Health
Kaitlin Cook
Social Media Communications Coordinator
Queensland Police
Isabelle Whitington
Media and Social Media Planning Manager
Australian Bureau of Statistics

Jeremy Bowell is a strategic digital and creative leader with over 20 years’ experience shaping employee engagement

Jeremy Bowell
Manager of Digital Strategy & Content
Transport for NSW
Caitie Loveland
Senior Social Media Editor
Services Australia
Caitlin Cash
A/ Manager, Social and Digital Media
Queensland Health
Erin Thomas
Social Media Manager
National Emergency Management Agency (NEMA)
Andy Mullens
Social Media Manager
Australian Renewable Energy Agency (ARENA)

Key benefits for attending:

Learn how to build consistent, transparent and recognisable communications that strengthen trust across digital platforms.

Discover practical ways to create authentic, relevant content that meets audience expectations in crowded, skeptical digital spaces.

Understand how to use AI in communications workflows to boost quality, efficiency and creativity without compromising trust or authenticity.

Gain strategies to navigate fast-moving information environments, respond to emerging risks and make confident decisions under pressure.

Explore how to move beyond vanity metrics and measure communication effectiveness and organisational impact more clearly.

Identify the skills, structures and ways of working teams need for evolving platforms, audience behaviours and digital communication demands.

Attend this summit and learn how to:

Build consistent

Build consistent, transparent and recognisable communications that strengthen trust across digital platforms

Discover practical

Discover practical ways to create authentic, relevant content that meets audience expectations in crowded, sceptical digital spaces

Understand how to use AI

Understand how to use AI in communications workflows to boost quality, efficiency and creativity without compromising trust or authenticity

Gain strategies to navigate

Gain strategies to navigate fast-moving information environments, respond to emerging risks and make confident decisions under pressure

Explore how to move

Explore how to move beyond vanity metrics and measure communication effectiveness and organisational impact more clearly

Identify the skills, structures

Identify the skills, structures and ways of working teams need for evolving platforms, audience behaviours and digital communication demands

Have an exciting case study or key insights you'd like to share? Limited speaking slots are available,
Reach out and touch base with the team.

Enquire to speak

What attendees are saying

“A valuable conference for gaining new perspectives on the social media landscape in government and ideas for addressing the unique challenges we face.”

Media and Content Creator

SA Housing Trust
“Great opportunity to learn and network for newcomers and even mid-career social media managers in government.”

Strategic Communications Officer

Productivity Commission
“The Social Media for Gov Summit gave me clear and actionable information I took back to the wider team at my organisation. Having the opportunity to share knowledge and insights with other marketing professionals in the public sector has been invaluable and will shape our planning and future strategy.”

Social Media Specialist

Austrade
“The Social Media for Gov summit was an incredibly valuable experience. It was a fantastic opportunity to hear from experts in the field, and to connect with other government organisations to share resources and learnings.”

Marketing and Digital Coordinator

DonateLife
“The summit was a great opportunity to hear from social media and communication experts from around the country about common challenges, successes, strategic approaches and opportunities in the rapidly changing landscape of social media. “

Manager, Digital and Social Media

Queensland Government, Department of Trade, Employment and Training
“Brilliantly insightful two-day conference – I always leave feeling inspired, and less lonely in the challenges we’re facing as an industry. Great line-up of speakers. Thank you!”

Social Media Manager

Queensland Government, Department of Trade, Employment and Training
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